Social Media Optimization (SMO)

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Social media optimization is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event.

While content and digital marketers have spent years honing search engine optimization into a fine art, most companies have actually devoted considerable efforts and resources to ensuring their SEO techniques are top-notch. While SEO is indispensable in increasing brand awareness online, there is another relatively newer technique that is equally as valuable: Social Media Optimization. Also, known as SMO, social media optimization was an ever-growing buzzword that starting circulating in 2017 in the online marketing world and continues on. These 5 social media optimization tips will hopefully come in handy to whatever it is you are trying to promote. So what is SMO exactly? It simply refers to optimizing a website or landing page and the content on it to encourage sharing of links across social networking platforms.